Hi there! Thanks for stopping by :)

I'm Asaf, UX/UI designer.

For the past several years, I have been involved in solving people's problems through product design. Engaging in a wide variety of different fields motivates me and stimulates my mind.

I started my path in the world of product design in the inclusive industrial design studies at Hadassah academic college, which emphasized qualitative user research skills, how to make good user observations and interviews while achieving relevant information that supports the development process.

With the growing integration of physical products and user interface, I've found the digital field to be much more attractive and advanced, especially in light of the ability to measure and improve the product during the process when using analytics.

I believe that my empathetic attitude towards people, combined with my quality research capabilities, helps me to design reliable products. I put the focus on balancing between the user needs and the company goals in order to keep creating delightful products that have real value to the world.